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COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학)
BUSINESS ADMINISTRATION(경영학부)
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Results 1-6 of 6 (Search time: 0.001 seconds).
Item hits:
Issue Date
Title
Author(s)
2007-09
Corporate Image Effects on Consumers` Evaluation of Brand Trust and Brand Affect
문준연
2008-12
기업이미지와 기업-제품 적합성 및 소비자-기업 동일시가 브랜드 평가에 미치는 영향: 매개효과와 조절효과
문준연
2008-01
Culture, product type, and price influences on consumer purchase intention to buy personalized products online
문준연
2009-11
Does Disclosure of Family Business Identity Affect Consumer Product Evaluations?
문준연
2009-03
From The Editor
문준연
2008-12
Mediation and Moderation Models of Corporate Image Effects on Consumer Brand Evaluations
문준연
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-Subject
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Brand Affect
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brand affect
1
Brand Evaluation
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Brand Trust
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brand trust
1
Company-Product Fit
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companyproduct fit
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Consumer purchase intention
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Consumer-Company Identification
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consumer-company identification
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-Date issued
2
2009
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2008
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2007
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