Influence of College Students’ Gender and Relationship Status on Their Clothing Purchase Process
- Title
- Influence of College Students’ Gender and Relationship Status on Their Clothing Purchase Process
- Author
- 이규혜
- Keywords
- clothing purchase process; college students; gender; purchase motive; relationship status
- Issue Date
- 2011-06
- Publisher
- The Korean Society of Costume
- Citation
- Journal of Costume and Fashion, 2011, 11(1), P.35-52
- Abstract
- The purpose of this study is to identify the effects of college students` relationship status on their clothing behavior and purchasing process. The subjects of this study were college students. After a survey 113 questionnaires were used for the data analysis excluding incomplete ones, Factor analysis. paired t-test, Pearson`s correlation, one-way ANOVA. MANOVA and Chi-square test were conducted The data analysis found that female students had higher levels of clothing interest, and fashion-seeking, impulse buying and individuality-seeking motives than male students. Female students who had boyfriends showed particularly higher levels of fashion-seeking and impulse-buying motives. Throughout the clothing purchase process stages, students were most influenced by girlfriend/boyfriend, especially in the evaluation stage. Students who had girlfriends/boyfriends were significantly more influenced by them. Female students were more influenced by parents at the evaluation stage and their female friends at the information search stage.
- URI
- https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001958622
- ISSN
- 2233-9051
- Appears in Collections:
- COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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