A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools

Title
A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools
Author
백혜진
Keywords
Healthy eating; school interventions; social marketing; underserved populations; USA; QUESTIONNAIRE; INTERVENTIONS; DISPARITIES; CAMPAIGN; BEHAVIOR; OBESITY; POLICY
Issue Date
2015-05
Publisher
SAGE PUBLICATIONS LTD
Citation
HEALTH EDUCATION JOURNAL, v. 74, No. 3, Page. 351-363
Abstract
"Objective: To evaluate the short-term outcome of the social marketing approach used in Project FIT, we developed a school- and community-based programme for promoting healthful eating and physical activity in kindergarten to 5th-grade children and their parents.Design: A 2-year quasi-experiment for children and two cross-sectional surveys for parents.Setting: We included low-income, urban and ethnically diverse elementary schools and neighbourhoods in Grand Rapids, Michigan, USA.Method: Students in 3rd, 4th and 5th grades were surveyed in four intervention schools (four time points, N with at least one time point measurement = 664) and two control schools (N = 195). Parents of intervention students were surveyed at baseline (N = 286) and follow-up (N = 215). Key dependent variables included self-reported healthful eating and physical activity. Key independent variables included awareness, knowledge, motivation and attitudes towards Project FIT.Analysis: We analysed generalised linear mixed models and generalised estimation equation (GEE) models for the student surveys and mean difference tests and logistic regressions for the parent surveys.Results: The proportion of students who were aware of Project FIT increased over time. GEE models showed that selected key dependent variables were significantly associated with self-reported healthful eating and physical activity. Parents were more aware of Project FIT at follow-up compared to the baseline survey, and their attitudes were significantly associated with increased healthful eating (vegetables, fruits and whole grains).Conclusion: The social marketing approach utilised in Project FIT contributed to increasing awareness and achieving behavioural goals of healthful eating and physical activity."
URI
http://journals.sagepub.com/doi/abs/10.1177/0017896914540294http://hdl.handle.net/20.500.11754/36369
ISSN
0017-8969; 1748-8176
DOI
10.1177/0017896914540294
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학과) > Articles
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