We propose a single mode transflective liquid crystal display (LCD) which is operated as the transmissive and reflective modes in a single pixel without dividing into sub-pixels. The single pixel transflective LCD was composed of the cross-polarized nematic LCD as a light modulator and the broadband cholesteric liquid crystal film (BCLCF) as a half mirror. The BCLCF, simply prepared by the exposure of ultraviolet light to the mixture of the nematic LC and the reactive mesogen with chirality, selectively reflects a certain circular polarization but transmits the orthogonal circular polarization in entire visible light. The electro-optical properties in both transmissive and reflective modes coincide with each other. (C) 2011 Optical Society of America