Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 최윤형 | - |
dc.date.accessioned | 2023-08-23T04:11:19Z | - |
dc.date.available | 2023-08-23T04:11:19Z | - |
dc.date.issued | 2009-03 | - |
dc.identifier.citation | PUBLIC RELATIONS REVIEW, v. 35, NO. 1, Page. 18-22 | - |
dc.identifier.issn | 0363-8111;1873-4537 | - |
dc.identifier.uri | https://www.sciencedirect.com/science/article/pii/S0363811108001252?via%3Dihub | en_US |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/186385 | - |
dc.description.abstract | The present study examines two hypotheses: (1) there is a difference between how highly involved consumers perceived the 2007 Mattel product recalls and how national daily newspapers covered those recalls in terms of crisis responsibility and reputation; (2) the frequency of emotion manifested among highly involved consumers will increase over time. A content analysis of the bulletin boards for two parent online communities and a content analysis of four major daily newspapers were conducted. The data were consistent with the hypotheses proposed. Practical and theoretical implications are discussed. (C) 2008 Elsevier Inc. All rights reserved. | - |
dc.language | en | - |
dc.publisher | ELSEVIER SCIENCE INC | - |
dc.subject | Involvement | - |
dc.subject | Crisis | - |
dc.title | Consumer response to crisis: Exploring the concept of involvement in Mattel product recalls | - |
dc.type | Article | - |
dc.relation.no | 1 | - |
dc.relation.volume | 35 | - |
dc.identifier.doi | 10.1016/j.pubrev.2008.09.009 | - |
dc.relation.page | 18-22 | - |
dc.relation.journal | PUBLIC RELATIONS REVIEW | - |
dc.contributor.googleauthor | Choi, Yoonhyeung | - |
dc.contributor.googleauthor | Lin, Ying-Hsuan | - |
dc.sector.campus | E | - |
dc.sector.daehak | 언론정보대학 | - |
dc.sector.department | 광고홍보학과 | - |
dc.identifier.pid | yoonhyeung | - |
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