Repository at Hanyang UniversityCOLLEGE OF COMPUTING[E](소프트웨어융합대학)MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)Articles
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DC FieldValueLanguage
dc.contributor.author이경렬-
dc.date.accessioned2023-08-22T07:51:28Z-
dc.date.available2023-08-22T07:51:28Z-
dc.date.issued2006-10-
dc.identifier.citation한국광고홍보학보, v. 8, NO. 4, Page. 302-330-
dc.identifier.issn1738-2475-
dc.identifier.urihttps://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE02499552en_US
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/186012-
dc.languageko-
dc.publisher한국광고홍보학회-
dc.subjectCEO모델-
dc.subject유명인모델-
dc.subject일반인모델-
dc.subject제품관여도-
dc.subject광고모델 유형-
dc.subjectCEO spokesperson-
dc.subjectcelebrity-
dc.subjecttypical consumer-
dc.subjectsource credibility-
dc.title최고경영자(CEO)모델의 광고효과에 관한 연구 : 모델의 유형 및 제품관여도의 상호작용을 중심으로-
dc.title.alternativeA Study on the Effects of CEO Spokesperson on the Consumers’ Product Attitudes and Purchase Intention.-
dc.typeArticle-
dc.relation.no4-
dc.relation.volume8-
dc.relation.page302-330-
dc.relation.journal한국광고홍보학보-
dc.contributor.googleauthor이경렬-
dc.contributor.googleauthor이철영-
dc.contributor.googleauthor이현주-
dc.sector.campusE-
dc.sector.daehak소프트웨어융합대학-
dc.sector.departmentICT융합학부-
dc.identifier.pidkylee19-
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