기호학적 관점에서 본 웹 이미지의 의미작용 연구

Abstract

Web image is retaining problem that everybody do not has meaning by corporation of symbols, and is formed through listener's interaction that producer a ccommodates the information, and defines by unilate ral back tell for organization of smooth communicati on if see in Semiotics side. Because web image has structural personality called each side tropism, can heighten user's concentration ratio though meaning of message that appear in early image is passed ex actly to user. Message of web image causable problem in process that meaning is passed to users via meaning action and to analyze special quality of medium that is dig ital of web image from symbol school register view point discovered problem first be, when intention of message that producer wished to pass analyzes that consumer is mistaken indeed, second that can be an alyzed to differ by user's experience difference by q ualitative difference of difference or on-line environ ment culture or the custom enemy preconception ab out producer side or dictionary knowledge, viewpoin t which is semiotics in web image analysis is part that is having side that analyst's person's sex and subjectivity are necessarily intervened method. Beco me offer of method that can present basis of concep tion that when manufactures web site by this study web image type of digital symbol and meaning acti on mode arrange and examines instance, can becom e web site analytical theoretical basis as that meani ng of semiotics access is seen in image expression, and does universality justice more in process that message is delivered to consumer through meaning analysis.