The antecedents and consequences of visitors' participation in a private country club community: The moderating role of extraversion
- Title
- The antecedents and consequences of visitors' participation in a private country club community: The moderating role of extraversion
- Author
- 현성협
- Keywords
- Brand community participation; Other customer perception (OCP); Private country club; Extraversion
- Issue Date
- 2018-05
- Publisher
- ELSEVIER SCIENCE BV
- Citation
- JOURNAL OF DESTINATION MARKETING & MANAGEMENT, v. 7, page. 89-100
- Abstract
- The purpose of this study was to investigate the antecedents and consequences of visitors' participation in a private country club community. Based on the theoretical relationships between the conceptual constructs, a model was proposed and then tested utilizing data collected from 288 amateur golfers in the United States. The results showed that two dimensions of other customer perceptions influenced member interaction while all three dimensions of other customer perceptions positively affected activity involvement, and thus motivated private country club attachment and private country club loyalty. Lastly, extraversion played a moderating role in the relationship between suitable behavior and activity involvement. Both theoretical and managerial implications of the results are discussed. (C) 2016 Elsevier Ltd. All rights reserved.
- URI
- https://www.sciencedirect.com/science/article/pii/S2212571X16302268?via%3Dihubhttps://repository.hanyang.ac.kr/handle/20.500.11754/118533
- ISSN
- 2212-571X
- DOI
- 10.1016/j.jdmm.2016.09.002
- Appears in Collections:
- COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
- Files in This Item:
There are no files associated with this item.
- Export
- RIS (EndNote)
- XLS (Excel)
- XML