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The antecedents and consequences of visitors' participation in a private country club community: The moderating role of extraversion

Title
The antecedents and consequences of visitors' participation in a private country club community: The moderating role of extraversion
Author
현성협
Keywords
Brand community participation; Other customer perception (OCP); Private country club; Extraversion
Issue Date
2018-05
Publisher
ELSEVIER SCIENCE BV
Citation
JOURNAL OF DESTINATION MARKETING & MANAGEMENT, v. 7, page. 89-100
Abstract
The purpose of this study was to investigate the antecedents and consequences of visitors' participation in a private country club community. Based on the theoretical relationships between the conceptual constructs, a model was proposed and then tested utilizing data collected from 288 amateur golfers in the United States. The results showed that two dimensions of other customer perceptions influenced member interaction while all three dimensions of other customer perceptions positively affected activity involvement, and thus motivated private country club attachment and private country club loyalty. Lastly, extraversion played a moderating role in the relationship between suitable behavior and activity involvement. Both theoretical and managerial implications of the results are discussed. (C) 2016 Elsevier Ltd. All rights reserved.
URI
https://www.sciencedirect.com/science/article/pii/S2212571X16302268?via%3Dihubhttp://repository.hanyang.ac.kr/handle/20.500.11754/118533
ISSN
2212-571X
DOI
10.1016/j.jdmm.2016.09.002
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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