Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이경렬 | - |
dc.date.accessioned | 2019-08-22T06:15:18Z | - |
dc.date.available | 2019-08-22T06:15:18Z | - |
dc.date.issued | 2006-12 | - |
dc.identifier.citation | 광고학연구, v. 17, No. 5, Page. 167-182 | en_US |
dc.identifier.issn | 1225-0554 | - |
dc.identifier.uri | https://www.earticle.net/Article/A73705 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/108947 | - |
dc.language.iso | ko_KR | en_US |
dc.publisher | 한국광고학회 | en_US |
dc.subject | 인터넷광고 | en_US |
dc.subject | 플로팅광고 | en_US |
dc.subject | 광고태도 | en_US |
dc.subject | 사이트유형 | en_US |
dc.subject | 제품관여도 | en_US |
dc.subject | internet ad | en_US |
dc.subject | display iid fioating ad | en_US |
dc.subject | product invoIvement | en_US |
dc.subject | attitude toward ad | en_US |
dc.title | 웹사이트 플로팅광고가 수용자 태도에 미치는 영향에 관한 연구 | en_US |
dc.title.alternative | Effects of Floating Advertising on the Consumers' Attitudes Toward Advertising | en_US |
dc.type | Article | en_US |
dc.relation.journal | 광고학연구 | - |
dc.contributor.googleauthor | 이철영 | - |
dc.contributor.googleauthor | 이경렬 | - |
dc.relation.code | 2012211819 | - |
dc.sector.campus | E | - |
dc.sector.daehak | COLLEGE OF COMPUTING[E] | - |
dc.sector.department | DIVISION OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY | - |
dc.identifier.pid | kylee19 | - |
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