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dc.contributor.author이경렬-
dc.date.accessioned2019-08-22T06:15:18Z-
dc.date.available2019-08-22T06:15:18Z-
dc.date.issued2006-12-
dc.identifier.citation광고학연구, v. 17, No. 5, Page. 167-182en_US
dc.identifier.issn1225-0554-
dc.identifier.urihttps://www.earticle.net/Article/A73705-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/108947-
dc.language.isoko_KRen_US
dc.publisher한국광고학회en_US
dc.subject인터넷광고en_US
dc.subject플로팅광고en_US
dc.subject광고태도en_US
dc.subject사이트유형en_US
dc.subject제품관여도en_US
dc.subjectinternet aden_US
dc.subjectdisplay iid fioating aden_US
dc.subjectproduct invoIvementen_US
dc.subjectattitude toward aden_US
dc.title웹사이트 플로팅광고가 수용자 태도에 미치는 영향에 관한 연구en_US
dc.title.alternativeEffects of Floating Advertising on the Consumers' Attitudes Toward Advertisingen_US
dc.typeArticleen_US
dc.relation.journal광고학연구-
dc.contributor.googleauthor이철영-
dc.contributor.googleauthor이경렬-
dc.relation.code2012211819-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF COMPUTING[E]-
dc.sector.departmentDIVISION OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY-
dc.identifier.pidkylee19-
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COLLEGE OF COMPUTING[E](소프트웨어융합대학) > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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