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국내 광고주의 브랜드 관리실태에 관한 연구

Title
국내 광고주의 브랜드 관리실태에 관한 연구
Other Titles
The Study on The Brand Management System of Korean Companies
Author
이경렬
Keywords
브랜드관리; 브랜드아이덴티티; 브랜드체계; 브랜드전략; 브랜드자산; 브랜드구축; brand management; brand building; brand identity; brand system; brand strategy; brand equity
Issue Date
2006-12
Publisher
한국광고학회
Citation
광고학연구, v. 17, No. 4, Page. 33-60
URI
https://www.earticle.net/Article/A73686http://repository.hanyang.ac.kr/handle/20.500.11754/108946
ISSN
1225-0554
Appears in Collections:
COLLEGE OF COMPUTING[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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