Repository at Hanyang UniversityCOLLEGE OF COMPUTING[E](소프트웨어융합대학)MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)Articles
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국내 광고주의 브랜드 관리실태에 관한 연구
- Title
- 국내 광고주의 브랜드 관리실태에 관한 연구
- Other Titles
- The Study on The Brand Management System of Korean Companies
- Author
- 이경렬
- Keywords
- 브랜드관리; 브랜드아이덴티티; 브랜드체계; 브랜드전략; 브랜드자산; 브랜드구축; brand management; brand building; brand identity; brand system; brand strategy; brand equity
- Issue Date
- 2006-12
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v. 17, No. 4, Page. 33-60
- URI
- https://www.earticle.net/Article/A73686https://repository.hanyang.ac.kr/handle/20.500.11754/108946
- ISSN
- 1225-0554
- Appears in Collections:
- COLLEGE OF COMPUTING[E](소프트웨어융합대학) > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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