Repository at Hanyang UniversityCOLLEGE OF COMMUNICATION[E](언론정보대학)ADVERTISING & PUBLIC RELATIONS(광고홍보학부)Articles
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광고 창의성 측정을 위한 척도개발과 타당성 검증
- Title
- 광고 창의성 측정을 위한 척도개발과 타당성 검증
- Other Titles
- The Validation and Development of a Scale to Measure Advertising Creativity
- Author
- 한상필
- Keywords
- 광고; 창의성; 척도개발; 타당화; advertising creativity; scale development; validation
- Issue Date
- 2006-07
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v. 17, No. 2, Page. 7-41
- URI
- https://www.earticle.net/Article/A73645https://repository.hanyang.ac.kr/handle/20.500.11754/108357
- ISSN
- 1225-0554
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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