Korean media discourse on international education

Abstract

This paper analyses the representation of international education in the Korean print media, by comparing texts produced by the leading conservative (Chosun) and progressive (Hankyoreh) newspapers in 1997 and 2014 (N = 271 articles). We find a major expansion and diversification of media articles on international education, including rising numbers of articles mentioning non-traditional destinations (beyond USA and UK), written or shaped by non-traditional media producers (i.e., educational agents), and including individual-utilitarian and positive themes. We quantify, and find statistically significant correlations among, three key variables (destination, media producer, discourse theme). Articles mentioning non-traditional destinations are more likely to be written or shaped by agents than by journalists only. Articles mentioning non-traditional destinations and articles written or shaped by agents include relatively more positive and individual-utilitarian themes (but not more individual-expressive themes) than do articles not mentioning non-traditional destinations and articles written by journalists only. Theoretically, we link the evolution of media discourse to neo-liberal structural and ideological changes that encourage market competition and consumer choice.