Repository at Hanyang UniversityCOLLEGE OF COMPUTING[E](소프트웨어융합대학)MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)Articles
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dc.contributor.author이경렬-
dc.date.accessioned2019-06-28T02:31:29Z-
dc.date.available2019-06-28T02:31:29Z-
dc.date.issued2007-09-
dc.identifier.citation광고학연구, v. 18, No. 3, Page. 151-174en_US
dc.identifier.issn1225-0554-
dc.identifier.urihttps://www.earticle.net/Article/A73780-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/106904-
dc.language.isoko_KRen_US
dc.publisher한국광고학회en_US
dc.subject이메일광고en_US
dc.subject옵트인메일en_US
dc.subject옵트아웃메일en_US
dc.subject스팸메일en_US
dc.subject관여도en_US
dc.subject이용동기en_US
dc.subject충족도en_US
dc.subject광고태도en_US
dc.subject광고회피행동en_US
dc.subjectE-mail Advertisingen_US
dc.subjectopt-in mailen_US
dc.subjectopt-out mailen_US
dc.subjectspam mailen_US
dc.subjectinvolvementen_US
dc.subjectuse and grativication and atitude toward adsen_US
dc.subjectadvertising avoidance Behavior.en_US
dc.title이메일광고 회피행동에 영향을 미치는 수용자의 심리적 특성에 관한 연구: 이메일관여도, 이용동기와 충족도, 광고태도를 중심으로.en_US
dc.title.alternativePredictors of Advertising Avoidance Behaviors of E-mail Advertising : With emphasis on involvement, use and gratification, and attitude toward adsen_US
dc.typeArticleen_US
dc.relation.journal광고학연구-
dc.contributor.googleauthor이경렬-
dc.contributor.googleauthor박용찬-
dc.relation.code2012211819-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF COMPUTING[E]-
dc.sector.departmentDIVISION OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY-
dc.identifier.pidkylee19-
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