Repository at Hanyang UniversityCOLLEGE OF COMMUNICATION[E](언론정보대학)ADVERTISING & PUBLIC RELATIONS(광고홍보학부)Articles
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광고비평의 정보원과 프레이밍이 광고태도에 미치는 효과
- Title
- 광고비평의 정보원과 프레이밍이 광고태도에 미치는 효과
- Other Titles
- How the Source and Framing of Advertising Criticism Make Influences on Attitudes toward the Advertisements
- Author
- 한상필
- Keywords
- 광고비평; 정보원; 프레이밍; Advertising criticism; Source; Framing
- Issue Date
- 2007-06
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v. 18, No. 2, Page. 127-151
- URI
- https://www.earticle.net/Article/A73766https://repository.hanyang.ac.kr/handle/20.500.11754/106577
- ISSN
- 1225-0554
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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