The explanatory power of usability for user preference on web sites
- Title
- The explanatory power of usability for user preference on web sites
- Author
- 이상원
- Keywords
- Perceived usability; user performance; task completion time; user preference; web sites
- Issue Date
- 2008-05
- Publisher
- Institute of Industrieal Engineers
- Citation
- 2008 IIE Annual Conference. Proceedings; Norcross, 2008, Page. 1344-1349
- Abstract
- This study examines the relationship between perceived usability before actual use and task completion time, and the effect of usability on user preference for web sites. Nine online bookstore web sites were used by ten participants. Results indicated: (1) pre-use usability and post-use usability were positively correlated; and (2) the relationship between pre-use usability and preference was greater than that of post-use usability and preference. These findings can be used as the bases for constructing a conceptual framework to understand user preferences on web sites.
- URI
- https://search.proquest.com/docview/192468321?pq-origsite=gscholarhttps://repository.hanyang.ac.kr/handle/20.500.11754/104527
- Appears in Collections:
- COLLEGE OF ENGINEERING SCIENCES[E](공학대학) > INDUSTRIAL AND MANAGEMENT ENGINEERING(산업경영공학과) > Articles
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