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dc.contributor.author송유진-
dc.date.accessioned2019-02-12T05:31:01Z-
dc.date.available2019-02-12T05:31:01Z-
dc.date.issued2018-12-
dc.identifier.citation한국IT서비스학회지, v. 17, No. 4, Page. 163-189en_US
dc.identifier.issn1975-4256-
dc.identifier.urihttp://scholar.dkyobobook.co.kr/searchDetail.laf?barcode=4010026991103-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/98859-
dc.description.abstractIn this study, we analyze the acceptance theories of insurance services using blockchain technology. Although insurance services using block-chain technology are still in discussion, specific development methods for service methods applying block-chain technology in insurance services are being studied. In this study, the following analysis was conducted to analyze the acceptance of insurance services using block chain technology, focusing on four factors of the UTAUT model. As a result of the analysis, the technology benefits of the blockchain affecting the performance expectations of UTAUT are security and reliability. In addition, the factors influencing UTAUT 's effort expectations were found to be availability and economics. Therefore, it was found that performance expectation and effort expectation for technology acceptance are influenced by different technology benefits. Among the four factors of UTAUT, the factors affecting the insurance service using the blockchain technology are performance expectation and effort expectation, and social influence and promotion condition have no effect on acceptance intention. Also, the moderating effect of user innovation on acceptance intention of insurance service applying blockchain was significant only for effort expectation among UTAUT factors.en_US
dc.language.isoko_KRen_US
dc.publisher한국IT서비스학회en_US
dc.subjectBlockchainen_US
dc.subjectInsuranceen_US
dc.subjectTechnology Acceptanceen_US
dc.subjectUTAUTen_US
dc.subjectTechnology Benefiten_US
dc.subjectP2Pen_US
dc.title블록체인 기술 혜택의 효과가 블록체인 보험 서비스의 수용의도에 미치는 영향 : UTAUT 모형을 기반으로en_US
dc.typeArticleen_US
dc.relation.no4-
dc.relation.volume17-
dc.relation.page163-189-
dc.relation.journal한국IT서비스학회지-
dc.contributor.googleauthorKim, Jong Pil-
dc.contributor.googleauthorSong, Eugene-
dc.relation.code2018018393-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF BUSINESS AND ECONOMICS[E]-
dc.sector.departmentDIVISION OF BUSINESS ADMINISTRATION-
dc.identifier.pidsongeugene-
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COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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