Innovation Resistance In a Smart Phone Environment: A Technology Acceptance Model Approach
- Title
- Innovation Resistance In a Smart Phone Environment: A Technology Acceptance Model Approach
- Author
- 신민수
- Keywords
- Innovation Resistance; Smart Phone Industry; Customer Attitude
- Issue Date
- 2011-12
- Publisher
- 한국데이타베이스학회
- Citation
- Journal of Information Technology Applications & Management, 2011, 18(4), P.169-181, 13P.
- Abstract
- The study developed the ideas of innovation resistance attitude in view of innovation delay, rejection, and objection. Authors developed the idea of innovation resistance attitudes of customers in view of innovation diffusion process. The study categorized the idea of resistance such as delay, rejection, and objection. The study hired the structural equation modeling to evaluate the relationships among the consumers" subjective variables such as incongruence, uncertainty, perceived performance, peer usage, and tradition orientation those were factored out by the survey test. These measured variables were analyzed into the innovation resistance related latent variables. The study provides the basic treatment to introduce new technologies and products to the superficially resisting customers. Those resisting customers might be future late adopters. The research results provide the basic arguments for prerequisite treatment to introduce smart phone in the global market place.
- URI
- http://www.dbpia.co.kr/Journal/ArticleDetail/NODE01775257https://repository.hanyang.ac.kr/handle/20.500.11754/73749
- ISSN
- 1598-6284
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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