Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김보영 | - |
dc.date.accessioned | 2018-07-09T00:48:34Z | - |
dc.date.available | 2018-07-09T00:48:34Z | - |
dc.date.issued | 2016-06 | - |
dc.identifier.citation | Asia-Pacific Social Science Review, v. 16, NO 1, Page. 46-60 | en_US |
dc.identifier.issn | 0119-8386 | - |
dc.identifier.uri | https://ejournals.ph/article.php?id=9855 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/72427 | - |
dc.description.abstract | Understanding consumers’ online information search behavior is of major importance in e-commerce for making appropriate strategic, technological, and marketing decisions to increase customer satisfaction and to obtain competitive advantage in the era of digitalized economy. The purpose of this paper is to compare information search behavior of both online and offline consumers in order to understand the characteristics of online consumers and their information search behavior, and to explore prospects of the Internet as a medium to reach consumers. Assessment of the difference between these two consumer groups provides insights to change the paradigm of consumer behavior in terms of information search and choice making process. Findings suggest significant managerial implications for advanced marketing activities and firms’ strategy in response to the emergence of online consumers who appear to have significantly different information search behavior compared to offline consumers. | en_US |
dc.description.sponsorship | The research reported is funded by the Social Science Korea (SSK) Research Grant of the National Research Foundation of Korea (NRF), and the author would like to thank the NRFK for supporting our research project (NRF-2013S1A3A2052995)" | en_US |
dc.language.iso | en | en_US |
dc.publisher | De la Salle University | en_US |
dc.subject | Consideration set | en_US |
dc.subject | Consumer behavior | en_US |
dc.subject | Market mavenism | en_US |
dc.subject | Perceived ease of use | en_US |
dc.subject | Perceived usefulness | en_US |
dc.title | Assessment of antecedents of online consumers’ information search behavior | en_US |
dc.type | Article | en_US |
dc.relation.no | 1 | - |
dc.relation.volume | 16 | - |
dc.relation.page | 46-60 | - |
dc.relation.journal | Asia-Pacific Social Science Review | - |
dc.contributor.googleauthor | Ye, J.S. | - |
dc.contributor.googleauthor | Kim, R.B. | - |
dc.contributor.googleauthor | Kim, G. | - |
dc.relation.code | 2016021827 | - |
dc.sector.campus | S | - |
dc.sector.daehak | SCHOOL OF BUSINESS[S] | - |
dc.sector.department | DIVISION OF BUSINESS ADMINISTRATION | - |
dc.identifier.pid | kimrby | - |
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