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dc.contributor.author김보영-
dc.date.accessioned2018-07-09T00:48:34Z-
dc.date.available2018-07-09T00:48:34Z-
dc.date.issued2016-06-
dc.identifier.citationAsia-Pacific Social Science Review, v. 16, NO 1, Page. 46-60en_US
dc.identifier.issn0119-8386-
dc.identifier.urihttps://ejournals.ph/article.php?id=9855-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/72427-
dc.description.abstractUnderstanding consumers’ online information search behavior is of major importance in e-commerce for making appropriate strategic, technological, and marketing decisions to increase customer satisfaction and to obtain competitive advantage in the era of digitalized economy. The purpose of this paper is to compare information search behavior of both online and offline consumers in order to understand the characteristics of online consumers and their information search behavior, and to explore prospects of the Internet as a medium to reach consumers. Assessment of the difference between these two consumer groups provides insights to change the paradigm of consumer behavior in terms of information search and choice making process. Findings suggest significant managerial implications for advanced marketing activities and firms’ strategy in response to the emergence of online consumers who appear to have significantly different information search behavior compared to offline consumers.en_US
dc.description.sponsorshipThe research reported is funded by the Social Science Korea (SSK) Research Grant of the National Research Foundation of Korea (NRF), and the author would like to thank the NRFK for supporting our research project (NRF-2013S1A3A2052995)"en_US
dc.language.isoenen_US
dc.publisherDe la Salle Universityen_US
dc.subjectConsideration seten_US
dc.subjectConsumer behavioren_US
dc.subjectMarket mavenismen_US
dc.subjectPerceived ease of useen_US
dc.subjectPerceived usefulnessen_US
dc.titleAssessment of antecedents of online consumers’ information search behavioren_US
dc.typeArticleen_US
dc.relation.no1-
dc.relation.volume16-
dc.relation.page46-60-
dc.relation.journalAsia-Pacific Social Science Review-
dc.contributor.googleauthorYe, J.S.-
dc.contributor.googleauthorKim, R.B.-
dc.contributor.googleauthorKim, G.-
dc.relation.code2016021827-
dc.sector.campusS-
dc.sector.daehakSCHOOL OF BUSINESS[S]-
dc.sector.departmentDIVISION OF BUSINESS ADMINISTRATION-
dc.identifier.pidkimrby-
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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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