모바일과 온라인 게임의 즐거움 요소들에 대한 연구:한국과 중국 간 비교 연구
- Title
- 모바일과 온라인 게임의 즐거움 요소들에 대한 연구:한국과 중국 간 비교 연구
- Other Titles
- User Enjoyment Elements on Mobile and Online Games: Comparative Study between China and Korea
- Author
- 김종우
- Keywords
- Online Game; Mobile Game; Analytic Hierarchical Process; Enjoyment
- Issue Date
- 2013-12
- Publisher
- 한국IT서비스학회, 2013.
- Citation
- 한국IT서비스학회지 / Journal of the Korea society of IT services,2013, 12(4), p.381-397
- Abstract
- User enjoyment is a key factor to understand online and mobile game users' behaviors. This study aims to understand the differences between mobile and online games, and the differences between Korean and Chinese game users in terms of the perceived importance of user enjoyment elements. To use AHP (Analytic Hierarchical Process), we decompose user enjoyment into sub-elements; sensory enjoyment, content enjoyment, enjoyment of the achievement, and enjoyment of interaction. Though the empirical study and independent t-test, we can find that there are the differences in the perceived importance of user enjoyment elements between Korean and Chinese game players, and between mobile and online games. Chinese users more stress on enjoyment of interaction and Korean users more emphasize on enjoyment of the achievement.
- URI
- http://koreascience.or.kr/article/ArticleFullRecord.jsp?cn=OTSBB9_2013_v12n4_381http://hdl.handle.net/20.500.11754/55933
- ISSN
- 1598-7027; 1975-4256
- DOI
- 10.9716/KITS.2013.12.4.381
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > ETC
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