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COLLEGE OF ART AND PHYSICAL EDUCATION[S](예술·체육대학)
SPORTS INDUSTRY(스포츠산업학과)
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Results 1-5 of 5 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2017-05
The Attribute Agenda-Setting Influence of Online Community on Online Newscast: Investigating the South Korean Sewol ferry Tragedy
이승애
2017-07
“People” Can Be Better Than “You”: The Moderating Role of Regulatory Focus On Self-Referencing Messages in Physical Activity Promotion Campaigns Among College Students
이승애
2019-01
Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing
이승애
2020-10
Online bandwagon effects: Quantitative versus qualitative cues in online comments sections
이승애
2019-09
The Influence of Temporal Frame on Guilt and Shame Appeals
이승애
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Advertising
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Attribute agenda-setting theory
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content analysis
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crisis
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Heuristic cues
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Intrinsic and extrinsic goal-framing
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Message persuasiveness
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