2016-10 | Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's | 한상필 |
2016-10 | The effects of commercial intermissions on viewers' evaluation of television program | 한상필 |
2016-09 | 기부 활성화를 위한 캠페인 연구: 2030세대의 개인적 성향과 기부행동 | 한미정 |
2016-08 | A content analysis of green advertising claims in Korea | 한상필 |
2016-08 | The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison | 백혜진 |
2016-08 | The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison | Hove, Thomas Britten |
2016-08 | 소셜 네이티브 광고(Social Native-ads) 태도 및 효과에 관한 연구: 페이스북 스폰서 광고를 중심으로 | 심성욱 |
2016-08 | 국내 위기관리 커뮤니케이션 연구에 대한 메타분석 | 이현우 |
2016-07 | SNS를 통한 정보 노출이 브랜드 인지 및 구전행동에 미치는 영향: 소수의 법칙과 고착성 법칙, 상황의 힘 역할을 중심으로 | 심성욱 |
2016-07 | The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations | 한상필 |
2016-07 | Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior | 한상필 |
2016-07 | Health communication in South Korea: Past, present, and future | 백혜진 |
2018-12 | 기업미술관 메세나활동이 미술관 호감도 및 기업이미지에 미치는 영향 - 미디어플랫폼, 후원동기, 반기업정서, 메세나진정성을 중심으로 | 한미정 |
2018-07 | Rationale, design, and characteristics of the multimedia family planning campaign for a small, happy, and prosperous family in Ethiopia (SHaPE) | 백혜진 |
2018-05 | How the Media Effects Schema and the Persuasion Ethics Schema Affect Audience Responses to Antismoking Campaign Messages | 백혜진 |
2018-05 | How the Media Effects Schema and the Persuasion Ethics Schema Affect Audience Responses to Antismoking Campaign Messages | Hove, Thomas Britten |
2008-11 | Moderating Roles of Primary Social Influences in the Relationship Between Adolescent Self-Reported Exposure to Antismoking Messages and Smoking Intention | 백혜진 |
2008-11 | Third-person effects of Idealized Body Image in Magazine Advertisements. | 최윤형 |
2008-10 | Nudity of female and male models in primetime TV advertising across seven countries | 백혜진 |
2008-10 | Interplay of threat appeal and presentation form on health message processing outcomes | 최윤형 |