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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 1-4 of 4 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2019-09
The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality
한상필
2016-10
The effects of commercial intermissions on viewers' evaluation of television program
한상필
2016-11
The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude
한상필
2004-09
전통적 문화가치관과 서구적 문화가치관 표현광고에 대한 세대간, 성별간 비교연구
한상필
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-Subject
2
Advertising Attitude
1
Advertising and Culture
1
Advertising Appeal
1
Advertising Contents
1
Brand Webtoon
1
Character Fictionality
1
Commercial Interruptions
1
Engagement
1
Korean Culture
1
Purchase Intention
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-Date issued
3
2010 - 2019
1
2004 - 2009
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