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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 1-5 of 5 (Search time: 0.003 seconds).
Item hits:
Issue Date
Title
Author(s)
2005-03
Advertising Appeals and Cultural Values in Television Commercials: A Comparison of Hong Kong and Korea
문영숙
2008-09
Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea
백혜진
2007-05
Cultural differences in brand designs and tagline appeals
이형석
2017-02
Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking
Hove, Thomas Britten
2017-04
Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking
백혜진
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Hove, Thomas Britten
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문영숙
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이형석
-Subject
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AUDIENCE ACTIVITY
2
BEHAVIORS
2
comprehensive model of informatio...
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CONSCIOUSNESS
2
EHEALTH LITERACY
2
GRATIFICATIONS
2
health media use
2
health TV programs
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INTERNET
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NEWS
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2010 - 2017
3
2005 - 2009
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