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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 1-10 of 69 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2009-04
국내 라디오방송의 채널 브랜드와 방송품질에 관한 연구
한상필
2016-10
The effects of commercial intermissions on viewers' evaluation of television program
한상필
2016-10
Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's
한상필
2016-08
A content analysis of green advertising claims in Korea
한상필
2016-07
Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior
한상필
2016-07
The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations
한상필
2016-11
What is the role of TV commercials in the trans-media era?
한상필
2016-11
The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude
한상필
2009-07
텔레비전 광고효과의 이월(carryover)과 소멸(decay)에 관한 실증적 연구
한상필
2017-08
TV광고 배경음악 유형별 특성과 적합성에 관한 연구
한상필
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Advertising appeals
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scale development
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2020 - 2022
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