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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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2021-10
한국 기업과 베트남 기업의 광고에 대한 베트남 소비자 반응에 관한 비교연구: 균형이론을 중심으로
한상필
2004-09
소비자 애국심, 국가이미지, 광고접촉 경험이 한국기업의 국제광고효과 : 미국 소비자의 조사결과를 중심으로
한상필
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광고효과
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Advertising effects
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Balance theory
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International advertising
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National image
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Vietnamese market
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균형이론
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글로벌 마케팅
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베트남 시장
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애국심
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2020 - 2021
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2004 - 2009
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