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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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2021-10
비문법적 광고카피의 효과 및 광고가치에 관한 탐색적 연구 - 카피 친숙도, 브랜드 사전 태도를 중심으로 -
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