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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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2019-04
미세먼지 어플리케이션(앱)의 정보 제시 형식이 위험 인식, 앱 사용 의도, 예방 행동 의도에 미치는 영향: 감정 휴리스틱과 기준점 휴리스틱의 적용
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affect heuristic
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anchoring heuristic
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intention to use application (app)
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mobile application
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preventive behavioral intention
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앱 사용 의도
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예방 행동 의도
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