Hanyang University repository
menu
검색
Library
Hanyang
Browse
Communities & Collections
Titles
Authors
My Repository
My Account
Receive email updates
Edit Profile
Repository at Hanyang University
Search
All of Repository
COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
Articles
Start a new search
Current filters:
Title
Author
Subject
Date Issued
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-10 of 18 (Search time: 0.002 seconds).
Item hits:
Issue Date
Title
Author(s)
2018-02
A Survey of Korean Advertisers Using Standardization and Localization Global Advertising Campaigns
한상필
2018-07
Consumer response to print advertisements containing culturally congruent and incongruent advertisements in Korea
한상필
2018-10
The Effect of YouTube Pre-roll Advertising on VTR (View Through Rate) and CTR (Click Through Rate)
한상필
2019-06
동양 문화가치관과 서양 문화가치관 표현: 온라인광고에 대한 연령별, 성별 차이에 대한 비교 연구
한상필
2019-03
4차 산업혁명시대, 광고학 교육과정 혁신에 관한 연구
한상필
2019-05
Does the double jeopardy phenomenon work?: Asian-Western cross-cultural validation
한상필
2019-09
The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality
한상필
2019-09
Content Analysis of Linguistic Characteristics of Foreign Language Use in Korean Magazine Advertising
한상필
2018-06
온라인 광고소구 유형과 자기 검색도의 상호작용 효과 연구
한상필
2018-08
광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구
한상필
previous
1
2
next
Discover
-Subject
1
Brand Webtoon
1
Celebrity
1
Character Fictionality
1
Commercial Interruptions
1
Cultural expression of advertising
1
Digital advertising
1
Double jeopardy
1
Eastern culture
1
Edvertising in Korea
1
Effects of Facebook Fan Page
< previous
next >
-Date issued
5
2019
5
2018
1
2017
7
2016
BROWSE
Communities & Collections
Titles
Authors