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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 11-18 of 18 (Search time: 0.001 seconds).
Item hits:
Issue Date
Title
Author(s)
2016-10
The effects of commercial intermissions on viewers' evaluation of television program
한상필
2016-10
Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's
한상필
2016-08
A content analysis of green advertising claims in Korea
한상필
2016-07
Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior
한상필
2016-07
The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations
한상필
2016-11
What is the role of TV commercials in the trans-media era?
한상필
2016-11
The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude
한상필
2017-08
TV광고 배경음악 유형별 특성과 적합성에 관한 연구
한상필
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Advertising effects
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Advertising appeals
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Advertising Effects
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Content analysis
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광고효과
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Advertising Attitude
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4차산업혁명
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Advertisement diffusion
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Advertising agency
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Advertising and culture
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-Date issued
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2019
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2016
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