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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 1-4 of 4 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2008-02
텔레비전 광고의 업종별 이월효과 측정모형 비교 연구
이병관
2006-12
방송광고 이월효과에 대한 실증적 연구
한상필
2017-08
TV광고 배경음악 유형별 특성과 적합성에 관한 연구
한상필
2008-03
텔레비전 광고의 업종별 이월효과 측정모형 비교 연구
한상필
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-Author
3
한상필
1
이병관
-Subject
3
carry-over rate
3
이월률
2
advertising effects model
2
carry-over effects
2
광고효과모형
2
이월효과
1
advertising message
1
advertising types
1
background music
1
Carry-over effects
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-Date issued
1
2010 - 2017
3
2006 - 2009
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