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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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2009-07
텔레비전 광고효과의 이월(carryover)과 소멸(decay)에 관한 실증적 연구
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carryover effects of television a...
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decay effects of television adver...
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television advertising carryover
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광고의 소멸효과
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광고의 이월효과
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이월률
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텔레비전 광고효과
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