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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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2017-11
한국과 중국의 문화에 따른 광고 차이에 관한 연구: 소구방식, 광고 및 표현전략, 문화패턴의 차이를 중심으로
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culture distance
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emotional appeal
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hedonic strategies
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