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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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2017-11
광고소구, 관여도, 설득지식에 따른 동영상 네이티브 광고 효과
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advertising appeal
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native advertising
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persuasion knowledge
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동영상 네이티브 광고
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2017
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