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Showing results 21 to 40 of 331

Issue DateTitleAuthor(s)
2018-07Consumer response to print advertisements containing culturally congruent and incongruent advertisements in Korea한상필
2016-08A content analysis of green advertising claims in Korea한상필
2021-06A Content Analysis of Korean and Egyptian Websites in the regard of Online Advertising심성욱
2019-09Content Analysis of Linguistic Characteristics of Foreign Language Use in Korean Magazine Advertising한상필
2008-08The Contextual Effects of Gender Norms, Communication, and Social Capital on Family Planning Behaviors in Uganda: A Multilevel Approach백혜진
2008-08The Contextual Effects of Gender Norms, Communication, and Social Capital on Family Planning Behaviors in Uganda: A Multilevel Approach이병관
2005-06Country-of-Origin as a Stereotype - An Empirical Test of Korean International Advertising in USA한상필
2008-09Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea백혜진
2004-04Cross-Cultural Differences in Perceived Risk of Online Shopping심성욱
2007-05Cultural differences in brand designs and tagline appeals이형석
2000-04CulturalInfluences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S.문영숙
2020-03Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral Intentions백혜진
2020-01Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral IntentionsThomas Britten Hove
2009-09Differential Effects of Different Peers: Further Evidence of the Peer Proximity Thesis in Perceived Peer Influence on College Students' Smoking백혜진
2024-01Differential effects of digital media platforms on climate change risk information sharing intention: A moderated mediation model.백혜진
2020-08Do Regulations Curb Greenwash Advertising in Korea? Focusing on the 2016 Revision of the Environmental Technology and Industry Support Act최윤형
2019-05Does the double jeopardy phenomenon work?: Asian-Western cross-cultural validation한상필
2020-12Effect of Self-Compassion on Evaluation and Choice of Healthy Food문영숙
2018-10The Effect of YouTube Pre-roll Advertising on VTR (View Through Rate) and CTR (Click Through Rate)한상필
2019-09Effective strategies for responding to rumors about risks: The case of radiation-contaminated food in South KoreaHove, Thomas Britten

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