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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Results 1-4 of 4 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2015-09
The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving
한미정
2015-04
모바일 리워드어플리케이션 광고의 효과 연구 - 이용행동, 인식, 이용가치 변인을 중심으로
한미정
2015-04
TV 공익광고에 나타난 스토리텔링 기법의 탐색: 2003∼2013년의 공공캠페인을 중심으로
한미정
2015-04
모바일 리워드어플리케이션 광고의효과 연구: 이용행동, 인식, 이용가치 변인을 중심으로
한미정
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advertising effects
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reward
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reward application advertising
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Web Advertising Attitude Model
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광고효과
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리워드어플리케이션광고
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보상성
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COGNITION
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FEAR
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HEURISTIC-SYSTEMATIC MODEL
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