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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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2016-04
금연 캠페인 메시지에 대한 공포 반응과 지각된 효과성이 흡연자의 금연의도에 미치는 영향: 변화단계 모형의 적용
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audience segmentation
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perceived effectiveness
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threat appeal
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메시지 전략
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지각된 효과성
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2016
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