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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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2018-02
설득 윤리 스키마와 공중 유형이 금연 메시지의 설득 효과에 미치는 영향 : 조절된 조절 모형의 검증
Thomas Britten Hove
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antismoking campaign
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moderated moderation model
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persuasion ethics schema
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