2014-11 | 1990년 창간호부터 2014년 25권5호까지의 내용분석과 연구동향 | 한상필 |
2014-11 | 1990년 창간호부터 2014년 25권5호까지의 내용분석과 연구동향 | 이형석 |
2012-08 | 1인 창조기업의 광고콘텐츠산업 적용에 관한 연구 : 기술 및 경영 자원 요인을 중심으로 | 심성욱 |
2016-05 | 3D 입체영상 기술의 OOH 광고 크리에이티브 적용에 관한 전문가 인식 조사 연구 | 심성욱 |
2014-02 | A Consumer Dilemma: Privacy Concerns and Use of Personalized Advertising among U.S. College Students | 이형석 |
2012-12 | A multimethod approach to evaluating social media campaign effectiveness | 백혜진 |
2012-12 | A multimethod approach to evaluating social media campaign effectiveness | Thomas Britten Hove |
2022-05 | A Qualitative Research on the Improvement of Government Public Relations in the Low Fertility Society | 한상필 |
2005-02 | Advertising appeals and cultural values in television commercials - A comparison of Hong Kong and Korea | 문영숙 |
2009-12 | ADVERTISING CREATIVITY IN KOREA | 한상필 |
2012-04 | Attention cycles and the H1N1 pandemic: a cross-national study of US and Korean newspaper coverage | 이병관 |
2012-02 | Attribute agenda setting, priming and the media's influence on how to think about a controversial issue | 한미정 |
2015-02 | Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea | Hove, Thomas |
2015-01 | Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea | 백혜진 |
2015-01 | Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea | Thomas Britten Hove |
2009-03 | Consumer response to crisis: Exploring the concept of involvement in Mattel product recalls | 최윤형 |
2009-04 | Consumer Responses to Mattel Product Recalls Posted on Online Bulletin Boards: Exploring Two Types of Emotion | 최윤형 |
2014-10 | Cultivating the “Violent America” in the Minds of Koreans :,The Potential Effects of American Television Shows on Korean College Students’ Crime Estimates in the U.S. | 이형석 |
2022-10 | Cyberharassment Victimization on Three Continents: An Integrative Approach | 백혜진 |
2015-09 | Determinants of caregivers' vaccination intention with respect to child age group: a cross-sectional survey in South Korea | 백혜진 |