| 2012-12 | A multimethod approach to evaluating social media campaign effectiveness | 백혜진 |
| 2015-01 | Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea | 백혜진 |
| 2022-10 | Cyberharassment Victimization on Three Continents: An Integrative Approach | 백혜진 |
| 2015-09 | Determinants of caregivers' vaccination intention with respect to child age group: a cross-sectional survey in South Korea | 백혜진 |
| 2014-01 | Determinants of vertical and horizontal online health information behavior | 백혜진 |
| 2016-02 | Effective risk governance requires risk communication experts | 백혜진 |
| 2015-02 | Effects of Risk Presentation Format and Fear Message on Laypeople’s Risk Perceptions | 백혜진 |
| 2015-11 | How newspapers represent environmental risk: the case of carcinogenic hazards in South Korea | 백혜진 |
| 2015-11 | How newspapers represent environmental risk: the case of carcinogenic hazards in South Korea | 백혜진 |
| 2021-10 | Life Satisfaction and Online-Gambling Communities: A Cross-National Study of Gambling Activities Among Young Finnish, American, South Korean and Spanish People | 백혜진 |
| 2015-01 | Message Testing of Three Ethical Approaches to Health Promotion | 백혜진 |
| 2015-01 | Message Testing of Three Ethical Approaches to Health Promotion: Paternalism, Liberalism, and Empowerment | 백혜진 |
| 2023-01 | Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic | 백혜진 |
| 2015-08 | Project FIT: A School, Community and Social Marketing Intervention Improves Healthy Eating Among Low-Income Elementary School Children | 백혜진 |
| 2013-07 | Race, digital and traditional media, and public relations health campaigns | 백혜진 |
| 2017-12 | Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes | 백혜진 |
| 2016-02 | Screen time, sleep, and overweight among low-income 8-12 years old youth | 백혜진 |
| 2015-05 | A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools | 백혜진 |
| 2015-05 | A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools | 백혜진 |
| 2021-07 | The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country Study | 백혜진 |
| 2019-05 | The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein's Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students | 백혜진 |
| 2015-02 | 국내 PR효과 측정 및 평가 현황에 관한 연구 | 백혜진 |
| 2016-04 | 금연 캠페인 메시지에 대한 공포 반응과 지각된 효과성이 흡연자의 금연의도에 미치는 영향: 변화단계 모형의 적용 | 백혜진 |
| 2015-02 | 뉴스프레임 유형과 정부 신뢰도가 금연정책 지지도와 금연의도에 미치는 영향 | 백혜진 |
| 2017-06 | 절대적 대 상대적 위험 제시 형식, 정보원 신뢰도, 수리 문해력이 공중의 위험 인식과 행동 의도에 미치는 영향 | 백혜진 |
| 2019-04 | 지진 뉴스에 대한 제3자 효과 사회적 거리 가설의 재검토와 제3자 효과에 대한 언론 신뢰도 및 위험 인식의 역할 | 백혜진 |
| 2016-07 | 한국의 헬스커뮤니케이션: 과거, 현재 그리고 미래 | 백혜진 |
