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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학)
MEDIA COMMUNICATION(미디어커뮤니케이션학과)
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2013-10
기업의 파워블로그(power blog) 스폰서쉽(sponsorship)이 정보 신뢰도 및 구매의도에 미치는 영향
손동영
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company's reliability
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company’s sponsorship
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products purchase intension
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reliability on information
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구독자수
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구매의도
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기업신뢰도
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스폰서쉽
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