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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학)
MEDIA COMMUNICATION(미디어커뮤니케이션학과)
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2015-07
기업의 위기 이력이 공중의 책임 지각과 대응 메시지 평가에 미치는 영향: 위기 커뮤니케이션 전략과 관여도의 조절효과를 중심으로
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