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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학)
TOURISM(관광학부)
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Results 1-4 of 4 (Search time: 0.001 seconds).
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Title
Author(s)
2011-11
Dimensions of Brand Equity in the Chain Restaurant Industry
현성협
2016-03
FIRST-CLASS IN-FLIGHT SERVICES AND ADVERTISING EFFECTIVENESS: ANTECEDENTS OF CUSTOMER-CENTRIC INNOVATIVENESS AND BRAND LOYALTY IN THE UNITED STATES (US) AIRLINE INDUSTRY
현성협
2015-12
CRITICAL IN-FLIGHT AND GROUND-SERVICE FACTORS INFLUENCING BRAND PRESTIGE AND RELATIONSHIPS BETWEEN BRAND PRESTIGE, WELL-BEING PERCEPTIONS, AND BRAND LOYALTY: FIRST-CLASS PASSENGERS
현성협
2019-11
The Relationships among Perceived Value, Intention to Use Hashtags, eWOM, and Brand Loyalty of Air Travelers
현성협
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advertising effectiveness
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brand awareness
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brand equity
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brand image
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chain restaurant
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Customer-centric innovativeness
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electronic word of mouth (eWOM)
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first-class airline services
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