Results 1-4 of 4 (Search time: 0.002 seconds).
|2011-11||Dimensions of Brand Equity in the Chain Restaurant Industry||현성협|
|2011-04||THE ROLE OF EFFECTIVE SERVICE PROVIDER COMMUNICATION STYLE IN THE FORMATION OF RESTAURANT PATRONS' PERCEIVED RELATIONAL BENEFITS AND LOYALTY||현성협|
|2011-09||The impact of advertising on patrons'' emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal||현성협|
|2011-09||Switching intention model development: Role of service performances, customer satisfaction, and switching barriers in the hotel industry||현성협|