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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학)
TOURISM(관광학부)
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2012-06
호텔 객실 내 친환경 프로그램의 고객 참여의도 예측 : 계획된 행동이론(TPB)의 확장모형 적용과 메시지 조절효과를 중심으로
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Extended TPB
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Hotel Room Context
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Moral Norm
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계획된행동이론
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도덕적규범
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친환경프로그램
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2012
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