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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학)
TOURISM(관광학부)
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Results 1-4 of 4 (Search time: 0.0 seconds).
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Issue Date
Title
Author(s)
2012-04
광고효과를 통한 체인레스토랑 기업의 브랜드강화 과정을 고찰한 연구
현성협
2012-03
A model of a patron's innovativeness formation toward a chain restaurant brand
현성협
2012-04
Chain restaurant patrons' well-being perception and dining intentions The moderating role of involvement
현성협
2011-09
The impact of advertising on patrons'' emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal
현성협
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Advertising
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Behavioral intentions
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Brand attitude
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Perceived value
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ADVERTISING EFFECTIVENESS
1
Advertising effectiveness
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ATTITUDE
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Behaviour
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Brand awareness
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Brand reinforcement
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-Date issued
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2012
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2011
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