현대식 고급 한식레스토랑의 한국성 표현방법별 이용자 공간만족도 -뉴욕 맨해튼 소재 레스토랑을 중심으로-

Abstract

With the recent globalization of Korean food, the importance of the spatial design of Korean restaurants is emerging. This study conducted a research on the high quality modern restaurants located in New York where the globalization of Korean food is being focused. Methods of expressing Koreanity was selected as the criteria for evaluating the spatial design of the restaurants to analyze the spatial satisfaction based on that. Additionally, we set an assumption that there will be differences in spatial satisfaction depending on the characteristics of the users who use restaurants and the characteristics of the reason of using Korean restaurants. The researcher visited the site in person for investigation and analysis of the expression methods and took photos to conduct a survey on the spatial satisfaction of the customers. Frequency analysis and one-way ANOVA were conducted for the collected data by using the SPSS 18.0 program. As a result, customers who use high quality modern restaurants located in New York showed differences in the spatial satisfaction depending on race, occupation, education level and income for the characteristics of the users, and in the spatial satisfaction depending on the number of visits, stay time and companion for the characteristics of the reason of using Korean restaurants. In addition, as a result of analysis of the spatial satisfaction according to the expression methods of Koreanity, the restaurants that used more expression methods sticking to or reinterpreting tradition were found to offer higher spatial satisfaction. Through this, this study suggests the practical implications that increase the spatial satisfaction of the users by using the methods sticking to or reinterpreting tradition. Although this study will be a meaningful study in the sense that it evaluated the spatial design of the restaurants and measured customers` resulting satisfaction, it is recognized that there may be a difficulty in generalizing it due to the limit to the size of the sample. Therefore, it is expected that in-depth studies with extended samples will be made in the follow-up studies.