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dc.contributor.author박명자-
dc.date.accessioned2018-03-25T01:31:47Z-
dc.date.available2018-03-25T01:31:47Z-
dc.date.issued2011-12-
dc.identifier.citation복식문화연구, 2011, 19(6), P.1320-1333(14)en_US
dc.identifier.issn1226-0401-
dc.identifier.issn2383-6334-
dc.identifier.urihttp://www.ndsl.kr/ndsl/search/detail/article/articleSearchResultDetail.do?cn=JAKO201110334670936-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/51898-
dc.description.abstractThe purpose of this study is to investigate high school students` buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and χ2-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents` opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students` inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products` quality and value for money.en_US
dc.language.isoko_KRen_US
dc.publisher복식문화학회en_US
dc.subject의복 동조 성향en_US
dc.subject브랜드 태도en_US
dc.subject구매행동en_US
dc.subject학생 교복en_US
dc.subjectclothing conformity orientationen_US
dc.subjectbrand attitudeen_US
dc.subjectbuying behavioren_US
dc.subjectschool uniformen_US
dc.title중고등학생의 의복 동조 성향에 따른 교복 브랜드의 의복태도 및 행동en_US
dc.title.alternativeHigh School Students` Buying Attitudes toward School Uniform Brands according to Clothing Conformityen_US
dc.typeArticleen_US
dc.relation.no6-
dc.relation.volume19-
dc.relation.page1320-1333-
dc.relation.journal복식문화연구-
dc.contributor.googleauthor서지민-
dc.contributor.googleauthor이지연-
dc.contributor.googleauthor박명자-
dc.contributor.googleauthorSeo, Ji Min-
dc.contributor.googleauthorLee, Ji-Yeon-
dc.contributor.googleauthorPark, Myung Ja-
dc.relation.code2012212343-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF HUMAN ECOLOGY[S]-
dc.sector.departmentDEPARTMENT OF CLOTHING & TEXTILES-
dc.identifier.pidmjapark-
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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