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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
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2016-10
Strategic Branding of Financial Services: An Analysis of Income Contingent(DeunDeun) Student Loan Contracts
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2016-10
Strategic Branding of Financial Services:An Analysis of Income Contingent(DeunDeun) Student Loan Contracts
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DeunDeun Student Loan
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financial products
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ICL
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income-contingent loan
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Keller’s theory on brand eq...
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strategic brand management
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student loans
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