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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
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Issue Date
Title
Author(s)
2017-04
Cosmopolitanism and ethnocentrism among young consumers in emerging Asia: Chinese vs Koreans towards Japanese brands
한충민
2018-02
중국 소비자의 세계주의 성향에 있어 브랜드 원산지와 명성의 조절 효과
한충민
2019-06
중국의 소비자 세계주의: 브랜드 원산지와 글로벌성의 매개 효과
한충민
2020-06
The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China
한충민
2019-12
How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions An Asian perspective
한충민
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Asia
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Chinese consumers
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Consumer ethnocentrism
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소비자 세계주의
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brand globalness
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brand origin
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Consumer animosity
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consumer animosity
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consumer innovativeness
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