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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
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Results 1-4 of 4 (Search time: 0.002 seconds).
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2020-05
Assessing the predictive validity of perceived globalness and country of origin of foreign brands in quality judgments among consumers in emerging markekts
한충민
2020-06
The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China
한충민
2020-04
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
한충민
2020-05
외국 브랜드의 현지성과 소비자의 품질 지각
한충민
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ACTIVATION
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ATTITUDES
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brand credibility
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brand localness
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Consumer animosity
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Consumer cosmopolitanism
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consumer ethnocentrism
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cultural products
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CULTURE
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